The campaign was designed to promote and drive awareness for "The Last Door Series" , a True Crime Investigation Series, utilizing both media events and digital channels to create a buzz and generate significant viewership.
Impressions
Key Objective
The objective was to successfully launch the series by maximizing audience engagement and creating high visibility for "The Last Door Series."
Media & Online Promotion
- Prior to the launch, the campaign focused on engaging audiences both through media outreach and targeted digital advertising. These efforts were aimed at building anticipation, sparking curiosity, and encouraging conversation around the series.
- Online promotional efforts included teaser trailers, character insights, and interactive campaigns where audiences could speculate on case details or share their own theories, encouraging early fan engagement.
Launch Event
- The media launch event was held at Westgate Cinemas, a key location known for its accessibility and its appeal to a wide demographic. This venue was chosen to provide an immersive experience that would spark media coverage and enhance word-of-mouth promotion.
- The event was designed to simulate the atmosphere of the series, using elements such as moody lighting, crime scene recreations, and a Q & A session with the creators and actors to build excitement.
Impressions & Reach
A combination of social media engagement, influencer partnerships, and traditional media ensured
that over
14 million impressions were generated for the campaign.
Success
The success of this launch demonstrates how a well-coordinated campaign, blending online and
offline efforts,
can create lasting engagement and establish a strong foundation for future
episodes and seasons.
